Hey guys, and welcome back to another month filled with drops! June wasn’t the greatest month due to some releases being pushed back, but this month certainly makes up for it.

July 2020 is likely to go down in the books as one of the most profit packed months of the year, with some of the most awaited models finally set to release.

We will updated this list as more news comes out, but as of right now, this info is current.

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Alright, let̵7;s get to it!


1. Nike Air Zoom Alphafly NEXT% Electric Green – Thursday, 2nd July 2020

image from runnersworld.com

Retail: $250

Peak Resell: $400

Potential Profit: $150

The Nike Air Zoom Alphafly NEXT% model has been released in limited quantities for the past few months, and on July 2nd it seems that there will be a wider release. fffffffff

Resale is set to drop a bit after this wider release, but it will remain hyped, sold out and in demand.


2. Nike Air Jordan x Dior (Air Dior) – Wednesday, 8th July 2020

thesolesupplier 1
image from thesolesupplier.co.uk

Retail: $2000

Peak Resell: $15,000+

Potential Profit: $13,000

Probably one of the most hyped releases of the year, if not the most hyped – Jordan x Dior, high end fashion meets street/sportswear.

These Jordans will be released alongside a collection of clothing.

They have been raffled off already (only 8500 pairs available), with collection from select Dior boutiques across the world available on the 8th.

If you win that raffle, take out a loan if you can’t afford them and buy them – you will net a crazy profit still!

Image from houseofheat.co

The Dior x Air Jordan 1 Lows were also released alongside the iconic highs. These were also raffled off, with the retail also at $2000.

It’s shoes like these two that create the multibillion dollar economy of self made shoe resellers, many of whom are just teenagers.


3. Nike Air Jordan 1 High Smoke Grey – Saturday, 11th July 2020

air jordan 1 retro hi og light smoke grey resale
from Nicekicks

Retail: $170

Peak Resell: $300

Potential Profit: $130

Another smoke grey Jordan 1, after a great performance from the smoke grey mids in grade school sizes, I expect these to perform quite well, especially as they will be the first Jordan 1 to be released after the Diors, so people will be looking for consolation prizes.

As always, 7-9.5 will be the heavy hitters, with some small profit on sizes 10-12.


4. adidas Yeezy 700 MNVN Bone – Saturday, 11th July 2020

adidas Yeezy Boost 700 MNVN Bone resale
Image from Kicksonfire


Retail: $220

Peak Resell: $400

Potential Profit: $180

Another MNVN to add to the collection, this time in a light grey ‘Bone’ colourway. Stock will definitely be limited on these, and all sizes will perform best. Your best chance of getting these will be via Yeezysupply and Adidas, as stock at retailers is quite low.


5. Nike Space Hippie 03 Grey Volt – Thursday, 16th July 2020

Nike Space Hippie 03 Grey Volt
image from stockx.com

Retail: $180

Peak Resell: $350

Potential Profit: $170

Nike’s latest innovation, the Space Hippie series has performed surprisingly well, and the 03 model seems to be the best one at this point for reselling. It’s definitely a unique shoe, and is tough to pull off, but it seems like some sneakerheads have taken a liking for the silhouette as presale prices are quite high. The bigger sizes (11+) seem to perform the best, so aim for them when trying to cop them.


5. adidas Yeezy Boost 350 v2 Zyon – Saturday, 18th July 2020

Adidas Yeezy Boost 350 V2 Zyon
Official adidas image

Retail: $220

Peak Resell: $350

Potential Profit: $130

Although Yeezy markets are just as bipolar as Ye himself, the highs can be worth the lows just like it certainly is with Mr. West, and this is the case for the Zyon, which have been anticipated earlier in May.

Finally, after months of these shoes being pushed back, we will finally be seeing the latest addition to the 350 v2 colourways – this time in a grey/black/white ‘Zyon’ colourway – similar to the Turtle Dove v1 colourway. I expect sizes 4-6.5 to perform the best, but all sizes should sell well as they are very in demand.

They will also be released in full family sizing, I expect small profit margins on toddler sizes, and not much profit on kids sizes – I recommend sticking to the 4-6.5 mens sizes, as stock is extremely high, but demand also is.


6. Nike SB x Grateful Dead Dunk Low – Friday, 24th July 2020

Image from consequenceofsound.net

Retail: $110

Peak Resell: $2000+

Potential Profit: $1890+

The band Grateful Dead has had ties to the skateboarding scene for a long time. This collaboration is extremely hyped, and is also going to be extremely hard to cop. The dancing bears, the main symbol of the band is the main inpiration for these shoes. No store seems to be releasing these first come first served, so make sure to enter all the raffles possible. The orange colourway will be the most expensive, as it is exclusive to FTC Skateboarding and to the raffle held on the bands’ site, dead.net. The green colourway will release only at select skate shops, while the yellow colourway will release on SNKRS and select skate shops also. If you manage to secure a pair, they will 100% make you a lot of money.


7. Nike x Off—White Jordan 4 Sail – Saturday, 25th July 2020

Off White Air Jordan 4 CV9388 100 Release Date On Feet yankeekicks
From @yankeekicks

Retail: $200

Peak Resell: $800

Potential Profit: $600

The latest shoe in Virgil Abloh’s brand Off—White’s collaboration with Nike is slated to release on the 25th of this month. This time, he deconstructs the Jordan 4 model. From all the in hand pics available at the moment, this looks like a beautiful shoe. All sizes will perform fantastic, but they will be hard to get.


That wraps us up for another month. There may be more shoes added throughout the month, so make sure to check back in case, so you don’t miss any shoes. If you cop just one pair of each shoe this month from an initial investment of $1060, you would receive roughly $2250, which reaps a net profit of $1190–this is excluding the potential $10K + bag you’d snag if you got the Diors (we left them out because they’re crazy limited, but there are real people getting those, just a very tiny few though).

If you aren’t reselling sneakers, why aren’t you! This might be the perfect month to start.

Til next time,


Take your reselling game to the next level



Alex W. Smith

Alex is a sneaker collector turned reseller. As a reseller he has supplied some of the top stores in Europe with sought after shoes. He is the leader of Winner's Circle and has taught hundreds of people how to begin and scale their reselling business.


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