Reading posts like this one about teens building $10,000+ monthly sneaker reselling businesses will often bring up many questions for a beginner who may have just discovered this wonderfully profitable niche. After reading this beginner’s guide, you will have a better understanding of how it all works.

Can I really make this much money as a shoe reseller?

An image presenting money gains chart.


It’s not simple though, so read on to learn what it takes (check out the story of one of our customers who’s 3 months into his journey and has reached $20K in sneaker assets already).

This all-in-one guide will answer many of the most nagging questions that beginners have, from which shoes to buy and the ins and outs of how to price and sell your shoes once you get them.

Let’s start off with the buying side of things:

Part 1: Buying Sneakers like a pro

How do I know what shoes to buy?
Once you build the general knowledge base, you’ll have a good gauge of what to buy in the present and future.

From knowing what shoes to buy, to the nitty-gritty of shipping and how to scale the process to a full time income, this article will cover it all.

I will admit that when I was new to the resell game, I would invest in a lot of flops that were not worth the initial purchase.
It took an extensive knowledge base that was built up over time to be able to identify opportunities.


The past helps to shape the future, although new shoe models will emerge, much respect is paid to the OG (original) classics, which are reliable targets for shoes to buy for resale.

History: Getting down with the OG’s

Even though re-releases of OG models like the Air Jordan 11 Space Jam may not be as lucrative as brand new shoes like the Off White Air Jordans, your taste will bring you a long way when dealing with others who are deep in the culture who like to deal with those who are on their wavelength.

One of the largest sections of the highly reviewed 5 part Hypemaster Playbook  goes over sneaker history because this is how important it is.

How will I know what to buy this month to make this kind of dough?

The sneaker game is dynamic, so you need to constantly be checking out news resources for drops. We update our Instagram (@sneakerflippers) and our email list with all of the latest profitable drops that come out every month.

Check out our post here about the Top 12 Shoes to Resell in 2021.

Building a long term sneaker business by going beyond the new hype releases

You can’t just be a hype sniper who goes after the newest, hottest most expensive stuff if you really want to make a sustainable living selling sneakers.

If you do this, you’ll be able to make a few bucks, but you’ll just be a hustler with no long-lasting business.

For anyone serious about building his own shoe brand, having a solid knowledge base is critical.

(We have a private group for high level sneaker resellers — check here for availability)

By knowing the older models you’ll be able to diversify your income streams into the highly lucrative world of pre-owned or unworn older models that true collectors covet and often don’t advertise for sale.

As an expert in these unique and high ticket models, you may run into an owner who will present you with an off-market deal that will be a win-win situation for both of you.

He will unload something that’s collecting dust that maybe he’s lost passion for, and he will know that he gave it to someone who cares about it. You’ll be a worthy buyer, which is huge.

So many people who are new to reselling don’t pay tribute to the history and the classics, so knowing the OGs will give you a real edge and allow you to rise quickly.

This was the formula to my success and many others in the shoe game who made big strides.

Part 2: Selling Your Shoes

The first question people have is fairly obvious, but an important one. If you want to make profits, you need to sell for higher than you bought.

How do I know I’ll be able to sell shoes at a higher price?

It’s scary at first to ask a high price for shoes, especially given the fact that you’re charging a markup above the retail price of the shoes when they were on store shelves.

Especially for beginners who have never sold shoes before, you may think that your shoes may sit unsold because you’re asking too much.

Correctly pricing your sneakers

You should never put your shoes live on the market underpriced.

Doing so will cause price wars and ruin the overall resale aftermarket, even if temporarily, by lowering profits for everyone involved. Be patient, realize that there are buyers for your shoes when you priced them properly, even if there are a few cheaper options out there on the market.

This has happened recently with pairs like the Yeezy Butters that dropped in June and had incredibly low resale value, the lowest yet for any Yeezys in 2018 or 2017 and earlier for that matter.

Here are a few handy tips that will prove that people are in fact paying markups in high volume.

Ebay Reselling Tips

Not only can you see the prices that people are asking on eBay for a pair of shoes, but there’s also a handy tool where you can see what people are actually paying. On the eBay mobile app, filter to select the completed listings to check out recently sold shoes:

ebay sold completed listing tool
How to use eBay sold/completed listing tool

Flight club, StockX, Goat, Stadium Goods

You can check out websites like,,, and Stadium Goods to see how prices stay consistent or sell higher or lower on different platforms. Make sure you have seller accounts on all platforms, so you can profit from selling across every single platform and knowing the best one to sell on.

StockX is great for doing research as it has some of the best data, including present and historic prices. Even if you never sell on StockX, you will use it as the great tool that it is as an informed shoe seller. You can sign up for an account here today if you don’t have one already to start using its charts and much more to build your sneaker investment portfolio.

shattered backboard 1 og 2015 price rise invest stockx Beginner's Guide
Rising sneaker prices on StockX


buy sell sneakers shoes facebook
A picture from one of the many buying and selling sneaker Facebook groups

Join your local Facebook buying and selling sneakers group. When an upcoming release will have resale value, people will be advertising it for sale for a markup and also asking to buy. This picture shows a pair of shoes that released for $160 and the seller is asking $300. You’ll see the prices people are asking and offering, as well as how many people are posting about a certain shoe model so you can gauge its hype.

Make sure you’re on Instagram too, searching different sneaker related hashtags and users who buy and sell shoes. You should even set up a dedicated sneaker Instagram account as a primary tool in your business.

How will I prepare the shipping, and what is the overall process like?

Before you start shipping, create an account with USPS.

You’ll get a 20% discount on your labels for having an account with them. Never go in to the post office and pay there. Not only will you save time of waiting in line when there’s a drop box, but you’ll save money. You can even schedule pickups at your house to streamline the whole process.

Packing your shoes

You’ll be packing up tons of shoes, so it is incredibly helpful to have a streamline process so you won’t have to deal with the stress or hassle that comes with scrambling for the correct materials. Not only will this affect your mental well being, it’ll directly affect your business and customer satisfaction, because the longer it takes you to prepare the kicks for the buyer to be shipped, the more likely you’ll be late on shipping. When you have a streamlined process, you’ll be able to ship the very same business day. I highly recommend shipping in such a manner because you will win your customers over and gain a network of regulars.

Here’s a post that goes in depth about the specific materials that will be incredibly helpful for your operation. Read this over and stock up to have an efficient operation to work out of for the best results for your bottom line and your customer.

Part 3: Building your business

What profits can I make?

Realistically, if you’re just purchasing new releases at first, you should expect to profit between $50-$100 per weekend. Every weekend has a resale opportunity, sometimes Jordan has nothing but Adidas does, sometimes no shoes have profit but streetwear like Supreme does. Be on the lookout and continue to build up your knowledge base so you’ll be able to sniff out opportunities. Having encyclopedic knowledge is so important so you know what to go after. You can’t profit off opportunities that you don’t know that exist.

How can I scale the process? 

The awesome thing about selling sneakers is that it is incredibly scalable. Like everything in life, you get what you put into it. Whether it is your goal to make a part time income or to scale to six-figure levels, it is both doable. There is enough of an opportunity and a large enough market that you can find your place in it.

Prepare for your level of dedication to result in a similar outcome of pay. Selling sneakers is a true meritocracy so you’ll get what you’re worth. Be true to yourself about what you’re willing to put into it, if you want to make tons of money you’ll need to eat breathe and sleep sneakers.

During my five figure months of $10K+, I was on my phone at 3:00AM EST talking to customers on the west coast while furiously browsing eBay, Instagram, and Twitter for good deals.

When I first started, I was casually selling sneakers on weekends making maybe $500 a month tops. When I broke into higher end shoes and figured out how to get multiple pairs at a time, I saw the high income potential and 10x’d my time investment as well as my profits. Doing this took a level of seriousness that can’t necessarily be taught.

A practical but often overlooked method regarding scaling is to be a man of your word. By doing so, you will organically gain a larger and larger customer base due to outstanding reputation. In this shoe game, you’ll deal with a lot of kids that are flaky, unreliable, or wanting to change prices last second.

Even worse, there are kids out there whose only intention is to rob or scam people. People know this so the instant you give off a flaky or shady vibe, they’ll either not do business in the first place, or ditch you and never do business with you again.

What are potential productivity bottlenecks?

As a newbie, the biggest hold up to your productivity is to be overwhelmed and do nothing.

The biggest tip is to just start small, with one transaction.

Do some research and pick one pair of shoes to sell on one platform. It doesn’t matter if this is a new release or a used pair on Craigslist (although be careful with fakes), just get comfortable with taking action with something and continue to make it a habit and you’ll organically grow.

When you’re scaling, not having an efficient system in place will be the biggest thing slowing you down. One big time suck when you scale is answering customer questions.

Create an email or eBay message templates for common questions that have arisen in the past; better yet, describe the item in such a way and take as many detailed pictures as possible that it will leave no questions to be asked.

Make sure your cash flow is on point, so get on PayPal’s good side as soon as you can so you can access your dough the instant you’re paid without waiting for the shoes to be shipped, and ride the ever growing snowball of the compound effect as you watch your business grow!

Take Action

You can’t just wait and wish for a business to land in your lap.

Nike's Slogan is Useful. Life is short, so Just Do It! From Jeanne Loves Horror
Nike’s Slogan is Useful. Life is short, so Just Do It! From Jeanne Loves Horror

Taking initiative by educating yourself is the best way to begin. you can check out all of our educational resources here.

For those serious about jump-starting their resale game or taking their hustle to the next level, the 5 part Hypemaster Playbook is for you. Make sure to keep it handy and to read it over and over so it’s ingrained in your brain for success.

Thank you all, best of luck and take care

Take your reselling game to the next level




JV was inspired to start Six Figure Sneakerhead after having more people asking questions than he could answer about sneaker reselling when they saw the success he was having. His intention is to create the top resource for sneaker resale education worldwide and loves to see when customers succeed, and he's always accepting feedback for all offerings which are constantly updated to suit the customer needs and the current times.

Comments (11)

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  1. Yeezy Busta

    People that buy shoes only with the I tent to resell them for profit ARE NOT SNEAKERHEADS. They’re ENTREPRENEURS. Sneakerheads buy to collect. They buy because they want them. OT because they intend to fuck up the market by making the shoes sell out in stores so they can charge outrageous prices.
    If you didn’t play middle man when there’s no need for you, maybe shit wouldn’t be where it is today.


    1. john

      no one cares

      1. Mack Mcgunner

        I care, it’s promoting the manufacturing of fakes. They use these bots crash the site, collect all the kicks to leave people who just to rock them out in the cold. Bootleggers see this, make fakes to margin the space. Consumers buy the fakes flood the market(like the ts 1’s) and drop the quality of the product. Building the business off the back off another company and its hype. If niggas just smarten up and stop buying kicks for resell value they game would change.

        1. Tod Manner

          Damn, that kind of make sense.

  2. QuickKicks85

    Honestly for me the whole resellers issue is somewhat of a rock and a hard place situation for me. As I live in an incredibly small City in the middle of nowhere I’d have to drive an hour+ any direction to get to a decent shoe store. Then most times they have you fill out a piece of paper and put it in a jar, then if they draw it you can purchase a pair…. For me that’s just crazy as I can go online and pay for what I want about 6 months/8 months in advance and not only have piece of mind but save $50 or other discounts with every other order. My logic is I’m gonna buy em regardless why not. Plus I work 12 hour shifts and have a hard time running all over the place. I know many people frown upon it but when it hits the fan and you might take an L, your thinking totally changes. But again I never pay over retail and sometimes save as much as $50 on great kicks…
    It’d be nice to live in an actual city and cop release day but haters gonna hate regardless, & I can’t just take La on every release I want. Like I said a rock in a hard place? But on the flip side while others are running all around I’m chilling at home & they come right to my door.

  3. QuickKicks85

    Honestly the whole reseller issue is a rock and a hard place situation for me, As I live in an incredibly small City in the middle of nowhere. I’d have to drive an hour+ any direction to get to a decent shoe store & then most times they have you fill out a small form and put it in a jar then if they draw it you can purchase a pair…. For me that’s just crazy as I can go online. After researching future releases i pay for what I want about 6/8 months in advance which =’s (piece of mind) & savings of up to $50+ or other discounts. My logic is I’m gonna buy em regardless, I work 12 hour shifts, and have a hard time running all over the place. But again I never pay over retail and save real money great kicks…It’d be nice to live in an actual city and cop on release day but haters gonna hate regardless & I can’t just take L’s
    on every release I want. Like I said a rock in a hard place? But on the flip side while others are running all around I’m chilling at the house & they come to me.

  4. Aniket Sharma


  5. nick

    do people and/or stock x get mad if you dont ship with shoe tree/paper or… whats the deal with that?

  6. Bob N

    Everything sold is a flip. Like concert tickets, sporting events, HBO, pay preview. The way the world works is by movement of money. When money stops moving it always leads to crisis. So, for people in the money moving game they will out work people in the money spending game. Money movers will always work hard to find something to flip. While spenders whine about how hard it is to get rare stuff. It really isn’t hard just order from the flipper who did the hard work for you. I flipped cars, real estate, mortgages, beanie babies. I like the physical products it just fun.

    1. Henry van de Kooij

      So using bots is hard work according to you? Just wondering.

  7. Asher