2020 was a year full of surprises. From a nationwide pandemic to the world going into a lockdown, everything just stopped for a second. Economies fell, stock markets crashed, and people had to endure one of the most difficult times mankind had to go through.

However, 2021 is proving to be a year of hope so far, with the vaccine for the Corona Virus being released and businesses finding a way to work with the change. Still, the world is under what is being called a smart lockdown, and the virus hasn’t been defeated completely yet.


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Via Hermes Rivera on Unsplash

Even then, when everything was crashing, some things were either going up in value or didn’t seem to be affected by the pandemic. In other words, some investments were paying off even in the hardest of times. The first sort of investments that come to mind after hearing this is either linked with real estate, stocks, or shares.

These types of investments have been the pillars of achieving high gross margin profits with little or less risk involved when compared to other means of investments. As good as these seem, there is another mode of investment in town that nobody believed would ever promise to be profitable. That particular investment is linked to reselling footwear, sneakers to be exact.


The Sneaker Reselling Business? Really?

As lucrative as it might seem, the value of sneakers is constantly on the rise, and the market for them has never been this better. The profit on a single pair of sneakers can range from a couple of hundred dollars to thousands of dollars and all within a considerable amount of time. Getting huge profits within a short period has been one of the reasons why almost everyone is turning towards sneakers as the main source of investment.

Experts have even said that sneakers are a better investment when compared to gold. The value of gold has fluctuated up and down in the past years, while the value of sneakers has only risen.

Via Business Insider

But Before You Invest

Before investing in sneakers, certain things need to be kept into consideration. Not every sneaker is a profitable sneaker. You can’t just go and buy some random pair of old sneakers and expect them to rise in value. The same is the case with new pairs. There is no mathematical formula or equation that will tell which sneaker is the right sneaker to invest in. All of this depends upon three factors:

  1. Supply and demand
  2. The hype of the sneakers
  3. Market trend

Let’s say Nike plans to make two new pairs of sneakers. Pair A would be a limited-edition Air Jordon with just 500 pieces, and pair B would be simple sneakers with 100,000 pieces. Even if the sneakers have the same popularity status, the best sneaker to invest your money in would be pair A as it would be a kind and only limited pieces will be made, making everyone want them. The rare the piece is, the more will be its demand. You can check out top sneakers to resell in 2021.

Having said that particular piece is popular in the market. The next principle the footwear market dwells upon is the hype of the sneakers. The more the hype and response from the people, the more in value that particular sneaker will rise.

Last but not the least, the most important thing to focus on is the market trend. The sneaker business is tricky and complicated, there is no telling which particular pair or model will be the million-dollar piece. All of this makes it the most lucrative side hustle that one can adopt in 2021.


Wait, there is more… Beat The Competition

Since the game is all about supply and demand, there have been a few practices in the market that seem to get the best out of this. Most of the buying and selling is done online through online sneaker stores. In this modern-day era where everything is digital, people turnover to bots for help and assistance in this matter. Yes, bots! What happens is that you use bots that look after the market and monitor sneakers that are high in demand or high in sales with other parameters.

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Via BusinessInsider

Once a particular sneaker is considered to be in demand by the bot and meets the criteria of proving to be profitable, the bot automatically places an order and reserves that piece for you. There are tons of sneaker bots, and they are both reliable and efficient. They work round the clock and monitor the market parameters, so you don’t have to.

This particular tool makes it easy for you to invest in the right piece at the right time in the footwear market. Another useful tactic is to make use of proxies, which hide your identity and allow you to purchase multiple sneakers at a time, ensuring that you have as many as you can buy high profit returning sneakers.

The sneaker side hustle has changed how people perceived investments and definitely, 2021 is going to be a skyrocketing year for the sneaker market.

If you’re not into bots and servers but still searching for a way to earn through flipping sneakers, check out our Hypemaster Playbook, where it will teach you all the tips and tricks that you’ll require to get into the reselling business. This guide will provide you with all the knowledge you’ll need about sneakers and the sneakers market, and with the help of this guide, you can become a sneaker guru, which will enable you to identify hot products that will resell to make you profits.

Take your reselling game to the next level



Sarim A

Thanks to sports, Sarim's love for sneakers began and has grown ever since. He's been part of the sneaker culture for many years, seeing it evolve and grow more serious over time. A particular favorite pair of sneakers for him is the Air Jordan 3 'White Cement'


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