The NBA and Jordan Brand have collaborated once again to release a new sneaker in honor of rising star Jayson Tatum. The Jordan Tatum 1 ‘Archer Ave’ draws inspiration from Tatum’s childhood neighborhood in St. Louis and features a sleek black and red colorway with intricate details throughout.

Sneakerheads and basketball fans alike are eagerly anticipating the release of this limited-edition shoe, which is set to drop later this year. In this article, we’ll take a closer look at the design and features of the Jordan Tatum 1 ‘Archer Ave’ and discuss what makes it a must-have for collectors and fans of the game.

Image of basketball courtesy of Unsplash.
Courtesy of Unsplash.

Let’s take a closer look at a different Jordan Tatum sneaker before we get to the main event. We will take a look at the resell value and see if the two sneakers are comparable.

Jayson Tatum x Air Jordan 37 ‘Tattoo’

  • Retail Price: $170
  • Average Resell Price: $148
  • Colorway: Pale Vanilla, Black, Pale Ivory, University Red
  • Release Date: Friday, October 21, 2022
  • Style Code: DZ0811-200/DZ0812-200
Image of the Jayson Tatum x Air Jordan 37 'Tattoo' courtesy of GOAT.
Courtesy of GOAT.

The Jayson Tatum x Air Jordan 37 ‘Tattoo’ is a collaboration between the Boston Celtics star and the legendary Jordan Brand. This limited-edition sneaker draws inspiration from Tatum’s love of tattoos and features intricate designs and details that pay homage to his personal ink.

The upper is made of sleek black mesh material with a unique tattoo-inspired graphic overlay, adding depth and dimension to the shoe’s overall design. The shoe also features pops of bold red and gold accents throughout, including the iconic Jumpman logo on the tongue and heel.

The midsole is built with Nike’s signature React foam technology, providing responsive cushioning and support on the court. The outsole is designed with a multi-directional traction pattern that ensures optimal grip and traction for quick cuts and explosive movements.

The resell value is not great for sneaker resellers, and this sneaker sells for a bit below its resale value. However, Sneaker Flippers has the solution!

Check out our Hypemaster Playbook for tips and tricks to getting sneakers for below retail, and profiting off of sneakers that others think are bricks!

Jordan Tatum 1 ‘Archer Ave’

  • Retail Price: $120
  • Sneaker Flippers Estimated Resell Value: $130
  • Colorway: White, University Red,
  • Release Date: Saturday, April 15, 2023
  • Style Code: DX5573-100
Image of the Jordan Tatum 1 'Archer Ave'via GOAT.
Courtesy of GOAT.

About the Sneaker

Coming April 15th, the Jordan Tatum 1 “Archer Ave” pays homage to Archer Ave in St. Louis, Missouri, where he was born and nurtured. On the left side of his back, he also has a tattoo of the street sign. wearing a color pattern of white, university red, university blue, and university gold.

The Jordan Tatum 1 in this version has a White foundation made of a combination of mesh and leather, with Red branding and Blue accents all around. The design is completed with a White and ice translucent outsole, “Archer Ave” inner tongue labels, and further branding on the heel tabs.

Resell Value

We predict that this sneaker will be resold for an average price of $130, which is not much higher than its retail price.

That being said, there is still an opportunity to purchase the sneakers, and maybe even below retail:

Where to Buy

At Sneaker Flippers we recommend two websites to purchase 100% legitimate sneakers:

  1. GOAT – a mobile app that allows users to buy and sell authentic sneakers, with features like buyer and seller protection and an extensive sneaker database.
  2. Flight Club – a sneaker marketplace that allows buyers and sellers to trade rare and exclusive sneakers, with locations in several major cities across the world.

How to Buy Profitable Sneakers

Does this sound like you?

You scan the markets constantly, looking for profitable sneakers. Finally, you find a release, a pair that you think will make you some profit.

You wait in the release line or in the queue online, only to end up with nothing.

If you want to truly learn how t cop profitable sneakers consistently, you absolutely have to check out our Hypemaster Playbook. It is literally the step-by-step guide to making money with sneakers!

Frequently Asked Questions

What is the inspiration behind Jason Tatum’s sneaker line?

The inspiration behind Jason Tatum’s sneaker line is his love for his hometown of St. Louis. The colorways and designs of his sneakers often pay homage to his city, with references to landmarks, sports teams, and other iconic symbols.

What are the key features of Jason Tatum’s signature sneakers that make them stand out from other basketball shoes on the market?

The key features of Jason Tatum’s signature sneakers include a sleek and modern design, responsive cushioning for comfort and support, and a durable rubber outsole for optimal traction on the court. The shoes also often feature unique design elements, such as textured patterns, embossed logos, and bold color combinations, that make them stand out from other basketball shoes on the market.

Take your reselling game to the next level


Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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