When I first began reselling sneakers in 2014, there were immense profits to be had because sneakers were hard to get, and less people were trying to resell. A new Retro Jordan would release at least once a week with resale potential around $100 per pair, meaning that an average month of getting just one pair would result in a $500 per month side business.

In 2017, many people were wondering if the sneaker resale market died.

Although there was a small dip, the answer is that the market for flipping shoes did not die, it was just a small correction, and these upcoming years are quite promising.

Why does everyone think that shoe resale is dead?

The short answer is that it used to be supperrr easy to make a lot of money copping and flipping kicks, but now you need to know what you’re doing to make some paper.

Years ago, no Retro Jordan with buzz around it ever resold for less than $50 above retail, and never did a pair sell for under retail. These were the good days! Many think the good days are gone, and that shoe resale is dead, but we have good news that now these golden days are coming back.

2018 and 2019 are predicted to be amazing years for the billion dollar sneaker resale aftermarket.

Ups and downs: Why Interest in Jordans Dropped

It seems like less people care about Jordans nowadays, and the main culprit is its main competitor, Adidas, coming back to the scene.

This bullish trend for Air Jordans that was present and rising ever since Jordan’s hit the internet in the early 2000’s slowed down as Adidas entered the scene.

The three stripes hit consumers in a big way in 2016, and ever since, with a new array of streetwear brands, and more people trying to resell anything that hit the market, we saw for the very first time in 2017 Air Jordans sitting on shelves and reselling for under retail mere weeks after the release.

As you can see above, Adidas made a huge rise in 2016-2017.

For shoe resellers, this meant that 2017 was a disappointing year, with many questioning the value of shoes as an investment or short term flip.

However, for all markets, Q4 is always big, and sure enough this last quarter leading up to 2018 did not disappoint, with months like December proving that reselling streetwear is still quite lucrative.

As the Sneaker News article that this post is named after states, the Nike brand is coming back for the throne with renewed interest in the brand.

With new financial goals in sight, Nike is making Jordans exclusive and harder to get once again.

Because of this, expect to see an increase in aftermarket prices on all marketplaces, including eBay and StockX.

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Here are two excellent opportunities to look forward to in 2018 from the Nike Jordan brand:

One of these is in the very beginning of the year, one is at the end, with plenty of profitable shoe opportunities in the middle (here’s a list of 12).

  • Air Jordan 3 Retro OG “Black Cement” (854262-001 Black/Cement Grey/White-Fire Red)These are set to release Feb 17 2018


  • Air Jordan 11 Retro OG “Concord” (White/Black-Dark Concord)

These are set to make an appearance in December 2018 with a more specific day being announced later this year.

Although the seasons for sneaker reselling change with highs and lows, over the course of the entire year of 2018, we expect an extremely good environment packed with tons of opportunities every month.

This is true all the way towards the end of the year, here’s our latest post on 2018’s profitable shoes for the month of November.

Here are a few more options from one of the hottest collaborations of the year, Nike and Off-White:

  • Nike x Off White Air Jordan 1

This is a hot release this year, coming out in two different colors. All are worth getting and each have release dates starting in January and going up until June.

It’s rare that 2 colors and thus 2 opportunities happen with the Jordan brand, so it’s true that this year is ripe with opportunity especially because each pair is worth over $1000 on the resale aftermarket with a retail price of below $200 for a nice profit.

  • Nike x Off White Air Jordan 1 “UNC”
  • Nike x Off White Air Jordan 1 “White”

The combination of Nike and Off-White wins absolutely every time, so if you’re new to reselling shoes in 2018 and you’re not sure which shoes have a consistent market or which shoes will make you a profit, make note that this collaboration by designer Virgil Abloh is always a home run and will certainly result in profit, sometimes of $1000 or more per pair.

Here’s an entire post on this game changing brand that is certainly contributing to high resale values and renewed interest in the sneaker market for 2018 and beyond.

Some tips for starting a sneaker resale business in 2018

  • Join a group of shoe flipping insiders who know what they’re doing
  • Pay attention to the history and the rarest models so you know which ones are profitable, and which are not
  • Start small, then grow as you become more comfortable
  • Avoid fakes. Here’s an extensive guide on fake Yeezy’s (Kanye’s ever popular and money making shoe model)
  • Get educated! Our blog has tons of resources for free, or if you are serious and want to start with a guide, our Hypemaster Playbook is a good resource.

2018 is wrapping up now, but there’s still time to get in on the action because the holiday season is packed with limited releases that sell out, aka shoes that make people money.

You have to know what you’re doing though, if it were totally easy, the market wouldn’t exist.

Shoes sell out because they’re hard to get. (We’re here to demystify this process, so check out the rest our blog if you want to read more.)

When bought and sold using the correct timing methods taught in our Hypemaster Playbook, you can look forward to making a profit of about $100 per pair of shoes you can acquire during each release.

Experts often expect to acquire 3 pairs per release.

If you’ve been on the fence of whether or not to resell sneakers, now is a good time to jump on board and learn how using the new Hypemaster Playbook. For those who have already purchased the guide, give it another visit as it’s quite long and dense with information that needs multiple reads to really sink in. Continue to do research and set goals and sure enough, you will be one step closer to being a sneaker plug!

Take your reselling game to the next level




JV was inspired to start Six Figure Sneakerhead after having more people asking questions than he could answer about sneaker reselling when they saw the success he was having. His intention is to create the top resource for sneaker resale education worldwide and loves to see when customers succeed, and he's always accepting feedback for all offerings which are constantly updated to suit the customer needs and the current times.


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