The newest NFT collection to hit the block is SNKR FRENS, an exclusive digital NFT collection from the popular sneaker media source: Sneaker News. In this article, we go in-depth into what this collection is about, and possible issues with the collection.

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Secret unveiling image of Sneaker News’ new sneaker NFT project. Image via Sneaker News.


The sneaker media conglomerate Sneaker News, which has amassed over 13 million social media followers, is diving into the Metaverse. Their NFT project, set to release sometime in April, is designed for the sneaker community.

According to Sneaker News, this first project will include a total of 10,000 NFTs although it is not 100% clear how many of these are unique. There could be 10 different NFTs that are sold 1,000 times or 10,000 individual images.

You can also get SNKR FRENS ahead of the public release if you hold an SNCC Membership Card NFT, and the release for that is unclear.

Most brands that release NFT collections use Discord as a means of communication and that is where you will be able to find specific and up-to-date information. Check out the Sneaker News Discord here.

Check out this image of a SNKR FRENS NFT:

Sneaker News' NFT project SNKR FRENS example image.
Sneaker News’ NFT project SNKR FRENS example image. Image via Sneaker News

Potential Problems With SNKR FRENS

The biggest potential problem that we see with SNKR FRENS is a similar problem that we saw with StockX.

As you can see from the images of the NFTs that we’ve included in this article, they are representative of physical sneakers that have been produced by Nike.

StockX tried to sell NFTs of Nike sneakers and they were hit with a lawsuit straight from Nike. It is possible that we could see a similar situation. These NFTs are much different from StockX’s and could easily avoid any criticism as they don’t include any logos.

This is always something to look out for in the Metaverse as people are always trying to take ideas and pass them off. You shouldn’t worry too much as Sneaker News is totally legitimate and well-respected.

Sneaker News' NFT project SNKR FRENS example image.
Another Sneaker News’ NFT project SNKR FRENS example image. Image via Sneaker News.

The Future

As we see more brands and celebrities joining this space, more people should be paying attention.

Sneaker News is one of the first sneaker media outlets to start, but they definitely won’t be the last. Sneaker NFTs are taking off and will start to dominate the market.

Celebrities such as Lil Durk and Metta World Peace have begun their NFT collections, and you can expect many, many more. It’s the future and people are beginning to realize it!

Make sure you are paying attention and staying up to date as time is definitely money in this world.

Frequently Asked Questions

What Are NFTs?

A non-fungible token is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio.

How Do I Buy NFTs?

1. Purchase Ethereum on a crypto exchange (such as Coinbase Global)
2. Transfer your crypto to a crypto wallet. Think of it as a digital checking account that stores and transfers your cryptocurrency. …
3. Connect your wallet to an NFT marketplace.

What is Sneaker News?

Sneaker News is a sneaker media outlet that provides daily coverage of the most coveted sneaker releases and the newest sneakers on the market. In addition to providing regular updates on the very latest, Sneaker News provides useful resources to assist consumers worldwide in making purchases.

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Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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