This month has been absolutely crazy when it comes to super profitable releases and on July 25th, we’re getting one more. The Off White Air Jordan 4 Sail price is $200 and will be released in women’s sizing. Stick around for everything you need to know!

This Multi-Billion Dollar re-selling market seems to be better than ever. The profitable releases seem to be endless as this month alone has been incredible for re-sellers.

Releases such as The Low Release and Resale Guide" href="">Dior Air Jordan 1 Low, Nike ISPA Road Warrior and Kith x Nike Air Force 1 have all seen resale prices of over $1000. The Off White Air Jordan 4 Sail definitely is expected to be as, if not more profitable.

I Recommend checking out our blog for similar release and resale guides to help you cop the most profitable sneakers. Sign up to our news-letter to never miss out every time we drop new content!

The Off White Air Jordan 4 men’s sizes will not be available however, that shouldn’t be much of a problem. The women’s sizes go up till 16.5 (men’s 16) so just adjust accordingly!

Anyway, without further-adieu, Let’s get right to it.

Skip to conclusion for summarized info.

OFF-WHITE| Background

Via CopEmLegit

Virgil Abloh is the name behind the highly revered street-wear brand ‘Off White’. The 35-year-old earned his degree in architecture however, turned to fashion soon after graduation. The degree in architecture hasn’t gone to waste though, surely it contributed to his designing prowess.

Today, he is known for his highly respected brand known as ‘OFF-WHITE’ with over 15 showrooms globally. The zebra striped pattern however, isn’t all that Abloh known for.

Abloh has also been Louis Vuitton Men’s artistic director. That not only gave him exceptional experience but also propelled his name into stardom. Virgil Abloh is a man of international stature but that has not always been the case.

The Illinois born American’s journey has seen some hurdles in the past. His old company ‘Pyrex Vision’ used a price skimming strategy that attracted wealthy celebrities. His products however, were believed by many to be copies of Ralph Lauren’s.

The company closed shortly before Abloh opened Off White in 2013. The brand hit a home run with celebrities as he combined street wear with high-end fashion which became super popular. They’ve also done various collaborations with Nike which have been very successful. The latest one being the Off White Air Jordan 4 Sail.


From Snoozeyy

It was inevitable that these 2 would meet and set the fashion/street-wear world on fire. In September of 2017, they kicked off with ‘The Ten’ collection which was incredibly sought after. The pack included original Air Jordan sneakers with a touch by Abloh. The most notable design adjustment is the tag that Off White adds to the sneakers.

The Off White Air Jordan 1 was perhaps the most popular sneaker of the collection. The quality and design was all on point while the limited numbers released, drove resale prices sky high. The pack also included other Nike originals such as the Blazer, Air Max and Air Force 1, all of which were super popular. But that’s not all.

They’ve continued to release major hits together that sell out in hours or even minutes. Their resale prices are also insane! The Off White Air Jordan 4 Sail resale value is expected to be very high. To get a ball park figure of what to expect, we can assess prices of similar sneakers.

Jordan 1 Retro High Off White University Blue

Jordan 1 Retro High Off White University Blue

Retail Price: $190
Peak Resell: $2,793
Release Date: 06/23/2018
Colorway: White/Dark Powder Blue-Cone

This Air Jordan 1 is also known as the ‘UNC’ and is the third Air Jordan 1 designed by Virgil Abloh. The sneaker features a white upper with powder blue overlay that also covers the “Swoosh”.

A white mid-sole with ‘AIR’ branding and a powder blue out-sole finishes off the design. OFF White’s signature stitching on the swoosh is what makes the sneaker iconic.

The resale prices for these are extremely high. On StockX, the average selling price is around $1,459 which is an average gross profit of $1,269. Had you sold these at peak resale, profits would have been as high as $2,600!

Jordan 1 Retro High Off White (White)

Jordan 1 Retro High Off White (White)

Retail Price: $190
Peak Resell: $5,600
Release Date: 03/03/2018
Colorway: White/White

This sneaker rocks an identical design, similar to the ‘UNC’ colorway with slightly different color tones. It has a striking white upper with white and off white overlay.

A white Nike swoosh is embellished by Off-White’s signature stitching. “AIR” branding on the mid-sole along with a white out-sole completes the design.

These are possibly one of the most profitable Off White shoes out there. Just the average gross profit per pair is $2,869 while at peak resale prices, profits are as high as $5,400!

Jordan 5 Retro Off White Black

Jordan 5 Retro Off White Black

Retail Price: $225
Peak Resell: $2,200
Release Date: 02/15/2020
Colorway: Black/Muslin-Fire Red

This sneaker released earlier this year and had a lot of hype surrounding it. It was after all, a special sneaker that Virgil Abloh paid homage to as the Air Jordan 5 Metallic Black was the first sneaker Abloh ever owned.

He changed the design while not tampering too much with the overall design. Abloh wanted the classic silhouette and colorway to remain as true to the originals as possible while adding his own signature detailing.

It features a textile mesh upper with translucent netted panels and circular window inserts throughout. 3M reflective tongue with red branding, a black mid-sole and tan out-sole finishes off the design.

According to StockX, the resale is highly profitable. Currently, the average re-selling price is hovering around $799. That’s an average gross profit of $575 and a peak resale profit of $1,975 per pair!

For a more detailed look, see our article.

Off-White Air Jordan 4 Sail


Retail Price: $200
Estimated Resell: $800
Release Date: 07/25/2020
Colorway: Sail/Muslin-White-Black

This sneaker is set to be released in extremely limited quantities on July 25th. It was initially previewed by Instagram influencer, Erik Arteaga back in June and gained noticeable hype.

The first pair of the Off White Air Jordan 4 Sail was autographed and sold for over $150,000. The proceeds were then donated to great causes such as the ‘Black Lives Matter’ movement. The sneaker comes in an almost entirely off white/cream upper. The build of the sneaker consists of a sponge sock liner and synthetic overlay which gives off a deconstructed look.

It also comes with extra laces in 3 different options with the classic ‘Shoe Laces’ printed across. Another interesting addition is the Sail ‘Jump-Man’ hang tag that comes with the sneaker. A Sail mid-sole with an exposed air unit and “Air” branding along with a cream out-sole completes the design. Leave nothing to the imagination with these detailed images.


Off-White Air Jordan 4 Sail Resale Value

The resale for these sneakers will no doubt be extremely high. $200 for the retail you say? Add another 0 to that and you’ll get what these kicks will likely sell for before release date.

To get your money back, which you most definitely will, you’ll need to sell for at least $240. Thus by using my estimated resell value, you’re looking at an average profit of $560!

Due to the sneakers being so limited as well as being an over-all nice looking sneaker. The Off-White Air Jordan 4 Sail should definitely be on your list for the best sneakers to resell this month.

Via StockX

They’ve been sold for as high as $3,500 which is pretty insane. I suggest going for the larger sizes if you want pairs to resell (11 & up).

Off White Air Jordan 4 Where to Buy| Raffle

You can buy this super limited sneaker at select retailers and Nike SNKRS for $200. It is confirmed to release on the 25th of July at 10:00 AM ET.

If you fail to cop them, you can also buy them from re-seller websites today such as StockX, GOAT and eBay. For the US, The Off White Air Jordan 4 Sail raffle goes live on the Nike SNKRS app on July 25th at 10:00 AM EST. For the UK, it goes live on the Nike SNKRS app at 08:00 AM BST.


Off White X Air Jordan 4 Sail
Retail Price: $200
Estimated Resell: $800
Release Date: 07/25/2020
Where to Buy: (Retail) Nike SNKRS 08:00 AM BST

If you’re starting off your re-selling business, I suggest reading the Hypemaster Playbook. It’s a step by step guidebook on how to be a successful re-seller as fast as possible.

Take care everyone! Signing off.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


Your email address will not be published. Required fields are marked *