Reebok has made a massive comeback over these last few months, and the sneaker community is loving it. Seeing old brands that have fallen out of the sneaker loop reignite and become popular again is great for the community. Today we take a look at the most popular Reebok Club C Double sneakers and where you can get them.

Image of a Reebok sneaker via Unsplash.
Image of a Reebok sneaker via Unsplash.

What is Reebok?

Reebok is a global footwear and apparel brand geared toward activities like Crossfit. They began and remain an athletic brand but have since branched out to lifestyle sneakers and apparel, where they have seen success.

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The pairs that we are taking a look at today are all lifestyle sneakers and a big reason why Reebok has been on the rise recently.

In 1958, in Bolton, two of the founder’s grandsons, Joe and Jeff Foster, formed a companion company, “Reebok,” having found the name in a dictionary won in a sprint race by Joe Foster as a boy. The name is Afrikaans for the grey rhebok, a type of African antelope.

Reebok is also famous for designing and releasing sneakers with Pump technology.

According to the Reebok Archive, The Pump technology featured inflatable chambers fitted within the shoe, which enabled the wearer to create a custom fit by either inflating or deflating the areas of the shoe around the ankle and full foot, giving stability and support.

While that technology is outdated now, it doesn’t change the fact that Reebok played a role, and a big one at that, in the innovation of sneakers. Competing brands showing different ways to create sneakers is what motivates other brands to put the best products out there.

Whether we realize it or not, we have Reebok and every other brand out there to thank for the constant innovation that we see in sneakers.

With that being said, let’s get into the list. Here are some of our favorite Reebok Club C sneakers:

Reebok Club C Double ‘Chalk Black’ (W)

  • Retail Price: $100
  • Average Resell Price: $110
  • Release Date: 1985 – re-released
  • Colorway: Chalk / Core Black
  • Style Code: H04190
Image of the Reebok Club C Double 'Chalk Black' (W) via StockX.
Image of the Reebok Club C Double ‘Chalk Black’ (W) via StockX.

When you take a look at the information above the image of the Club C Chalk Black, you are probably looking at two main things: the average resell vs. retail and the release date. We will cover the release date in the next pair.

The retail on these sneakers is $100, quite low for a regular everyday pair like this. The average resell is just $10 higher, so you probably aren’t making any profit after fees.

Yet these sneakers have a ton of hype, so how can that be?

The answer is simple: inventory. Reebok has made thousands and thousands of these, so they can afford lower retail because the goal is not a rarity but a shoe everyone can get.

Do not be afraid to find ways to get these for cheaper; using discounts is a great way to do this and make some serious profit!

Reebok Club C 85 TV ‘Chalk Glen Green’

  • Retail Price: $90
  • Average Resell Price: $94
  • Release Date: 1985 – re-released
  • Colorway: Chalk / Paper White / Glen Green
  • Style Code: DV6434
Image of the Reebok Club C 85 TV 'Chalk Glen Green' via StockX.
Image of the Reebok Club C 85 TV ‘Chalk Glen Green’ via StockX.

The Club C came out in the 1980s as a tennis sneaker but has remained iconic and just as popular today. Reebok made huge investments that paid off in the tennis market during that time, as they owned 22% of the American tennis shoe market.

The Club C came to be through the evolution of four tennis shoes that Reebok released in the late ‘80s and early ‘90s, mostly in the UK to start. According to the Reebok Archive, those silhouettes included the Revenge Plus, the Club Champion, the Club Classic, and the Monterey.

The sneaker has evolved over time, but the re-releases and new colorways have always kept the same 1980s vintage look that people have fallen in love with. It’s a blast from the past and one that seems to keep people interested.

Reebok Club C Maison Margiela ‘Tan’

  • Retail Price: $300
  • Average Resell Price: $190
  • Release Date: Friday, June 25th, 2021
  • Colorway: Tan / Beige
  • Style Code: GX5142
Image of the Reebok Club C Maison Margiela 'Tan' via GOAT.
Image of the Reebok Club C Maison Margiela ‘Tan’ via GOAT.

Here we have a collaboration between Reebok and Maison Margiela.

Maison Margiela is known for deconstructive and avant-garde designs with unconventional materials, Maison Margiela has traditionally held live shows in unusual settings, for example, empty metro stations and street corners. Models’ faces are often obscured by fabric or long hair to direct attention to the clothes and design (Wikipedia).

This obviously isn’t a pair that was released in 1985, but it keeps the same model with Maison Margiela-styled leather.

The retail on this pair is much higher, at $300. The average resell doesn’t reflect a huge amount of hype for the sneaker as it’s almost half of the retail. So while the sneaker does feature high-quality leather/design, it’s clear that those aspects are not what people are looking for in a Club C sneaker.

Why Reebok Is Making a Comeback

Reebok, similar to Fila, has been making a huge comeback recently. The reasoning is simple but hard to explain.

People like retro sneakers or sneakers from the past. The Club C that we’ve been discussing in this article was originally released in 1985. For almost 20 years the sneakers have been sitting on shelves collecting dust.

All of a sudden, people collectively decide that Club C is cool and trendy, and they fly off the shelves. This is a really interesting phenomenon, and I am personally interested in what Reebok thinks.

One on hand, it’s great that they are selling sneakers and getting more advertising out of them. But on the other, the hype is a bubble that will eventually pop. So if I was Reebok, I would definitely be looking for a way to keep customers during this uptick.

We’ve seen the same thing happen with Fila and the Chunky sneakers. A couple of years ago, everyone probably would have called them ugly sneakers.

But Millenials collectively decided that they were cool, and you couldn’t find a single woman on the streets not wearing them (exaggeration, of course!).

The point is that if you can predict this trend or even get in early, you can capitalize on this. Imagine you realize people are loving a vintage Nike sneaker. You immediately decide to buy 10 pairs and hold them.

Then, in 2 months, when nobody can find them because Nike couldn’t keep the inventory up, you’re selling 10 pairs for $50 profit, and you’ve made $500 just like that. Of course, this is an ideal situation and one that’s pretty rare, but don’t ever lose hope!

You can use Sneaker Flipers’ guides like the Hypemaster Playbook and our Cook Group to help you with all of your sneaker reselling needs and questions.


Who owns Reebok?

Reebok was absorbed by Authentic Brands Group, an American holding company whose wide portfolio of over 50 brands also includes Aéropostale, Nautica, and Volcom. Adidas announced in August 2021 that it would sell Reebok to ABG for $2.5 billion.

Is the Reebok Club C true to size?

The Reebok Club C is traditionally true to size sneaker, you don’t need to size up or down. Comfort: While the design has been around for over 30 years, Club C is still as comfortable as ever.

What does Club C mean?

Many people don’t know this, but the “C” in Club C stands for “Champion”, representing who these shoes were built for. While there are some technically mid-cut models of this silhouette, the shoe is known mostly for its classic low-cut styling. It features a textured rubber outsole and a leather or suede upper.

Is Reebok as popular as Nike or Adidas?

Its decline has been much slower, as falling sales and an owner that didn’t invest in its growth took their toll. Over the years, Reebok was reduced to a fraction of what it once was. The brand holds just a 1.1% market share in the sports footwear space (a rank of 16th), according to Euromonitor International.

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Author

Ben Atkinson

Ben has been reselling for over 6 years. Even though he is very experienced, he is still looking for that next level in the reselling game. His favorite sneaker is the Jordan 1 'Chicago'

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