The New Balance 327 sneakers are taking over both the men’s and the women’s fashion sneakers space. These New Balance sneakers are incredibly versatile and are gaining popularity by the day. We take a look at the New Balance 327 and everything you need to know about them!

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Image of New Balance logo via Unsplash.

What is New Balance?

New Balance is a global athletic footwear and apparel company based in Boston, Massachusetts. Founded in 1906, the company has a long history of producing high-quality, innovative products that cater to the needs of athletes of all levels.

One of the key aspects of New Balance’s brand identity is its commitment to producing high-performance products. The company is known for its advanced technologies, such as the REVlite midsole, which is used in many of its running shoes to provide lightweight cushioning and support. New Balance also uses a wide range of materials, from breathable mesh to durable leather, to ensure that their shoes are comfortable, supportive, and durable.

In addition to its performance-oriented products, New Balance is also committed to sustainability and social responsibility. The company has a number of initiatives in place to reduce its environmental impacts, such as using recycled materials and water-based adhesives in its products. They also work closely with a number of charitable organizations to support various causes, including cancer research and children’s health.

Overall, New Balance is a company that is dedicated to producing high-quality, innovative athletic products that cater to the needs of athletes of all levels. From their performance-oriented footwear to their commitment to sustainability, New Balance is a brand that stands for excellence and innovation in the world of athletic apparel.

Image of New Balance branding via Unsplash.
Image of New Balance branding via Unsplash.

What Is the New Balance 327?

The New Balance 327 sneakers are the latest addition to the New Balance lineup of athletic footwear. These sneakers are designed to be versatile, offering both comfort and style for a wide range of activities.

One of the standout features of the 327 sneakers is their retro design. They take inspiration from vintage running shoes, with a chunky silhouette and bold color blocking. The upper is made from a combination of suede and mesh, giving the shoes a breathable and lightweight feel. The retro design also includes a high-top collar, which provides support and stability for the ankle.

In terms of performance, the 327 sneakers are equipped with New Balance’s signature REVlite midsole. This material is lightweight and responsive, providing cushioning and support for the foot during high-impact activities. The shoes also have a durable rubber outsole, which offers traction and stability on a variety of surfaces.

In addition to their performance features, the 327 sneakers are also made with sustainability in mind. The upper is made from recycled materials, and the shoes are constructed using a water-based adhesive. This not only reduces the environmental impact of the manufacturing process but it also makes the shoes more comfortable and breathable for the wearer.

Overall, the New Balance 327 sneakers are a stylish and versatile option for anyone looking for a high-quality athletic shoe. Their retro design and sustainable materials make them stand out, while their performance features provide the support and comfort needed for a wide range of activities.

Image of New Balance 327 via Hypebeast.
Image of New Balance 327 via Hypebeast.

New Balance 327 Sea Salt Black

  • Retail Price: $90
  • Average Resell Price: $110
  • Colorway: Sea Salt, Black
  • Release Date: Wednesday, March 31, 2021
  • Style Code: MS327FE
Official image of the New Balance 327 Sea Salt Black via StockX.
Official image of the New Balance 327 Sea Salt Black via StockX.

The New Balance 327 Sea Salt Black debuts with a vintage running design that was influenced by the 1970s.

The New Balance 327 Sea Salt Black is made with a shock-absorbing rubber sole, cushioned insole, and breathable, lightweight nylon and suede upper for unparalleled comfort.

Along with the NB hits on the tongue and insoles, New Balance’s prominent “N” emblem is featured on the sides in black. A sturdy black rubber outsole that extends from the upper heel to the toe of the midsole completes the design of the shoe.

New Balance 327 Triple Black

  • Retail Price: $100
  • Average Resell Price: $107
  • Colorway: Black
  • Release Date: Saturday, October 23, 2021
  • Style Code: MS327LX1
Official image of the New Balance 327 Triple Black via StockX.
Official image of the New Balance 327 Triple Black via StockX.

The New Balance 327 Triple Black is a colorway of the New Balance 327 sneaker. This version of the shoe features a black upper made from a combination of suede and mesh, with black accents on the laces, branding, and outsole.

The Triple Black colorway offers a sleek and stylish option for those looking for a versatile, all-black sneaker. Like all New Balance 327 sneakers, the Triple Black version is equipped with the REVlite midsole for cushioning and support and a durable rubber outsole for traction and stability.

In terms of resale, it’s not great, to be honest. You probably aren’t making any profit if you are buying these for retail, but if you are able to buy for under retail, you could be making some profit.

Why Is the New Balance 327 So Popular?

It is difficult to say why the New Balance 327 is popular, as the popularity of a particular sneaker can vary depending on individual preferences and the current market demand. However, the New Balance 327 is a well-regarded sneaker that offers a combination of style and performance.

The shoe’s retro design, which takes inspiration from vintage running shoes, is popular among many sneaker enthusiasts.

Additionally, the 327’s REVlite midsole and durable rubber outsole provide the cushioning and support needed for a wide range of activities, making it a versatile option for many people.

Fashionable sneakers often have a sleek, modern design that incorporates current trends and styles. They may also be made from high-quality materials, such as leather or suede, and be constructed using advanced technologies and techniques.

Additionally, fashionable sneakers may be associated with popular cultural figures or trends, such as celebrity endorsements or streetwear styles. Overall, fashionable sneakers are those that are well-regarded for their design, quality, and cultural relevance.

Celebrities such as Jennifer Aniston and Chris Pine have been photographed wearing the New Balance 327 fashion sneakers, which is a huge contributor to why the sneakers are blowing up.

Why Choose Sneaker Flippers?

At SneakerFlippers, we have some of the top-notch and highest-rated information available to resellers. The knowledge that we provide is truly priceless, as you can turn it into a full-time income.

First, we have our cook group: the Winner’s Circle.

In addition to a private, small community of driven winners dedicated to success, we have:

  • Professional site monitors that update live directly to Discord
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We also have tons of guides, including:

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Frequently Asked Questions

Who owns New Balance?

New Balance is owned by a private equity firm called Berkshire Partners, which acquired a majority stake in the company in 2006. Prior to that, the company was owned by members of the Davis family, who had been involved in the business since its founding in 1906. Today, the Davis family retains a minority ownership stake in New Balance.

Are New Balance sneakers popular?

New Balance is a well-known and established brand in the athletic footwear industry, and its sneakers are widely available and highly regarded for their performance and quality. Additionally, the company has a loyal customer base and a strong presence in the market.

Do New Balance sneakers resell well?

Some popular New Balance sneakers may have a high resale value, while others may not. Additionally, the resale value of a sneaker can also depend on the condition of the shoe and the market demand for that particular model. It is always a good idea to do some research before buying or selling a pair of New Balance sneakers on the resale market.

Are New Balance more popular with men or women?

New Balance does offer a variety of men’s and women’s specific sneakers, so it is likely that the brand is popular with both genders. Additionally, the popularity of a particular New Balance sneaker may vary depending on the style and design of the shoe, as well as the intended use.

How do New Balance sneakers fit?

New Balance sneakers generally have a standard fit, meaning that they are designed to fit the average foot. However, the fit of a particular sneaker may vary depending on the specific model and the materials used in its construction. New Balance offers a variety of widths, from narrow to extra-wide, to accommodate different foot shapes and sizes.
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Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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