Hey guys, and welcome back to another monthly article packed full of top shoe releases which will reap great rewards if you can cop. July was pretty slow, but that didn̵7;t stop members of our Winner’s Circle cook group from hitting plenty of releases and making thousands in profit. August is looking like it could be a great month, so let’s get into it!

Are you looking for our new September list? Check it out here.


1. Yeezy Day 2021

  • Release Date: Monday, August 2nd 2021
  • Estimated Profit Per Pair: $50-$300+
Yeezy Day 2021 Lineup
Yeezy Day 2021 Lineup. Image via House of Heat

Kicking off the month with a massive day in resellers and sneakerheads calendars worldwide, the infamous Yeezy Day finally returns after first occuring in 2019. 2019’s Yeezy Day was hours long, filled with restocks of shoes that released years ago, which of course meant that there was plenty of profit to be made. This years’ Yeezy Day is likely to be quite similar, and some big leak accounts have began posting their predictions on what may release. Whatever releases is sure to be very profitable, so make sure to stay tuned to your local adidas and YeezySupply to see what happens!

Full Yeezy Day article here!

2. Nike Dunk High Aluminium (W)

  • Release Date: Tuesday, August 3rd, 2021
  • Retail: $110
  • Peak Resell: $220
  • Potential Profit: $110
Nike Dunk High WMNS Aluminum DD1869 107 1 August 2021's Hottest Sneakers

Another month, another profitable Nike Dunk release. This time, the Dunk High will be releasing in a UNC-like light blue and white colourway in womens sizing. All sizes will be profitable, with the bigger sizes likely to perform best as it is a womens shoe. Stock should be quite good as it is classed as a ‘General Release’ Dunk.

3. Nike Dunk Low SE Sail Multi-Camo

  • Release Date: Wednesday, August 11th, 2021
  • Retail: $110
  • Peak Resell: $220
  • Potential Profit: $110
nike dunk low se multi camo resalable sneaker investment

Who could have guessed it; another Dunk Low release in 2021. This time, in a multi-camo and sail colourway, stock will be relatively limited on these, and demand will be moderate so prices should remain quite steady. All sizes are worth copping, so make sure to try get them.

Full Sail Multi-Camo article can be found here.

4. Air Jordan 1 Low x Travis Scott x fragment Design

  • Release Date: Friday, August 13th, 2021
  • Retail: $140~
  • Peak Resell: $2500
  • Potential Profit: $2360
Travis scott cactus jack fragment designs air jordan 1 low hyped sneaker

After the release of the Jordan 1 High version of this crazy collaboration, the low version is set to release later this month, most likely the 13th. Stock is set to be quite different to the highs however, there is meant to be more of the lows made, so hopefully they will be easier to cop than the highs! More stores should receive the lows also. It goes without saying that all sizes are a cop, and you will secure heavy profits if you manage to cop a pair.

Read the full Travis x Fragment article here.

5. Air Jordan 4 Lightning

  • Release Date: Saturday, August 28th, 2021
  • Retail: $190
  • Peak Resell: $300
  • Potential Profit: $110
air jordan 4 lightning profitable yellow and black sneaker reselling

Sneakerheads worldwide will finally receive one of their many dream restocks this month, as the Jordan 4 Lightning will be re-releasing a 2021 model this month. After initially releasing in 2006, this colourway has been a grail for many people since they started to collect sneakers, so this restock is very welcomed as the 2006 model is extremely expensive. Stock will be high however demand will be even higher. Bigger sizes should perform best, however all sizes are a go.

A full guide of the Jordan 4 Lightning can be found here.

DIVIDER WP 1 August 2021's Hottest Sneakers

This is a list of the hottest sneakers that are releasing this month so far, make sure to bookmark this article and return periodically as we will add more scheduled releases as we get word on exact release dates. If you manage to cop just one pair of each of the shoes listed, it would cost you $550. If you sell around peak resell value, you would get roughly $3240. A net profit of $2690 – not too bad for a month’s work flipping sneakers. If you aren’t reselling yet, now’s the time to jump in!

Check out our September list here.

Take your reselling game to the next level



Alex W. Smith

Alex is a sneaker collector turned reseller. As a reseller he has supplied some of the top stores in Europe with sought after shoes. He is the leader of Winner's Circle and has taught hundreds of people how to begin and scale their reselling business.


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