The Jordan brand has never been short on iconic sneakers. The Air Jordan 1 Mid isn’t any ordinary sneakers by the most famous brand on earth. They have kept the 80’s theme alive with the particular Dark Beetroot color filled with nostalgia. Released in November 2020 with a price tag of $125.

If you’re looking forward to getting into the sneaker reselling business and cop sneakers to make thousands then check out our Hypemaster Playbook, the ultimate blueprint for starting your sneaker reselling journey.

Air Jordan & Nike – A brief history

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The Air Jordan 1 Via Straatosphere

It all goes back to 1987 when Tinker Hatfield was specially assigned to create a new signature sneaker for Michael Jordan.

This sneaker’s history is so unique because Hatfield and Michael Jordan collaborated one on one with each other to make a design that would not only make a statement but be what Michael Jordan had envisioned. These sneakers were one of a kind, and they definitely were show stoppers.

These were with the collaboration of Nike, and Michael definitely wore the pair. There is quite a story behind this too. When they were initially designed, Michael didn’t like them as they were too tall and restricted. So they were redesigned by Hatfield, and the third attempt proved to be exactly what Michael wanted.

These were mid topped. In a glance, these sneakers started building their audience and started gaining hype. They were so liked that they would literally sell out within minutes on launch day.

Air Jordan 1 Mid Beetroot

  • Retail Price: $175
  • Resell Value: $240
  • Release Date: Sunday, October 31st, 2020
  • Colorway: Black/Dark Beetroot-White
  • Style Code: CZ4385-016
Air Jordan 1 Mid SE Dark Beetroot CZ4385 016
Air Jordan 1 Beetroot via snkrsworld

Air Jordan 1 BeetRoot is constructed with premium quality leather that we can see in black, white and dark beetroot. The sneaker is also decorated with a gold Jumpman pendant and a matching ‘1985’ and ‘Women’ jewel on the lacing unit.

We can also see the blue Jumpman branding on the tongue that deviates a little from the aesthetic of the sneaker, while. below we see the Air Midsole for cushioning and comfort and beetroot sole that completes the overall look of the sneaker.

Estimated Resell value

According to StockX the estimated resell value of the Air Jordan 1 Mid Beetroot is around $240 which means almost $115 profit. The profit is not too high but you can still make profits if you’re able to cop a few pairs for a good price. Join our Winner’s Circle for valuable insider knowledge to help you cop the most profitable sneakers!

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Nike Air Jordan 1 ‘Dark Beetroot’ average resell price of $240 on StockX

Where To Buy?

You can purchase the Air Jordan 1 Beetroot from the aftermarket like StockX or FlightClub. For the latest releases of Air Jordans, you can check out the Nike SNRKS app.

Real vs Fake Jordans

air jordan 1 sneakers universal guide cover

Fake pairs have become so good these days that it’s hard to tell the difference. Therefore make sure your Jordans are original when you purchase them online or from local retailers. Here is a list of precautions you can take:

  • Make sure the Jump-Man logo on the sneaker is authentic
  • Air Jordan 1’s have a hour glass shape from the back
  • Look for genuine materials in the sneaker and stitching
  • Check for details in the Jordan logo


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  • Nike Air Jordan 1 Mid Beetroot
  • Retail Price: $175
  • Resell Value: $240
  • Release Date: Sunday, October 31st, 2021
  • Colorway: Blac/Dark-Beetroot/whote
  • Style Code: CZ4385-016

Where to Buy (Retail)


Don’t forget to checkout our Hypemaster Playbook, the ultimate guide to start your reselling journey. And if you’re looking for a cook group to join, then check out our Winner’s Circle group, where you’ll get all the extra sauce about reselling sneakers giving you that competitive edge over other resellers.

Take your reselling game to the next level



Sarim A

Thanks to sports, Sarim's love for sneakers began and has grown ever since. He's been part of the sneaker culture for many years, seeing it evolve and grow more serious over time. A particular favorite pair of sneakers for him is the Air Jordan 3 'White Cement'


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