Jordan Brand is a company that is highly into making not just performance sneakers but also hyped-limited shoes for those who wish to collect, which usually translates into great resale value. Today, we go through the best Jordans to Resell In 2023.

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Air Jordan is still perhaps the biggest name in basketball and hype-sneakers and we’re excited to see what the Jump-Man holds in store for us going forward.

Before we get into the list, let’s see what the brand’s resale value is like heading into 2023.

Jordan Brand. State Of Resale Heading Into 2023

For resellers and Jordan Brand alike, Jordan Brand has long been one of the most consistently lucrative and popular shoe brands for resellers. 

Despite the wide range in earnings, these shoes are nevertheless virtually always lucrative and a smart choice for starting off with resale.

However, you must exercise caution since the buzz around each of these styles is continuously shifting. For instance, the Air Jordan 1s formerly reigned supreme.

The Air Jordan 1 was, for a while, the standard Jordan model since it was the first and has a rich history. OG colors are in great demand and continue to sell out, although their resale value has decreased over time.

At the time, the Air Jordan 3 was likewise quite well-liked, particularly soon after it was released. 

Resales were also strong a few years ago, but it has since almost completely disappeared, as new colors are now barely breaking even.

Given that they are selling out and yet making respectable profits on the secondary market, now is perhaps the best time to be an Air Jordan 4 aficionado. The Jordan 4 UNC and Thunder and appealing OG hues were only a few of the recent vintage releases that probably had a lot to do with the recent resurgence in the hype. 

With that out of the way, let’s get right into the list:

Air Jordan 9 Olive Concord

  • Retail Price: $200
  • Estimated Resell: $280
  • Release Date: Saturday, January 7th, 2023
  • Style Code: CT8019-034
Air Jordan 9 Black Bright Concord Quarter View
Air Jordan 9 Black Bright Concord Quarter View

For the last several years, the Air Jordan 9 has been a minor participant in Jordan Brand’s annual collection, making it easy to overlook.

The design was affected by the absence of recent eye-catching collaborations and the cap on retro releases.

However, by continuing to be covered in fashionable colors that are devoid of any gimmicks or fads, the sneaker maintains its status as an undeniable pillar in the Air Jordan collection.

A “Light Olive” version of the soon-to-be 30-year-old sneaker upgrades its original “Olive” look with “Bright Concord” and “Aqua” accents.

The sneaker’s logo components act as a tweak while closely resembling its predecessor’s upper. Its nubuck mudguard and heel overlays are a subtle greenish-brown color, with a black leather base for the top.

The aforementioned blue and purple accents can be seen on the tongue, sock liner, sole, heel logos, and heel tab on the rear.

The sole also has an all-black polish that matches the shoe’s tongue, inside and laces.

Due to the lack of current models to compare them to, it is difficult to predict their profitability in the secondary market. On the other hand, similar hues are quite profitable; I predict they will sell for at least $280 a pair.

Nike has not yet announced an official release date for the Air Jordan 9 “Light Olive.” On January 7, it is slated to be on sale for $200 USD at Nike and a few other stores.

Air Jordan 1 High OG True Blue

  • Retail Price: $180
  • Average Resell: $280
  • Release Date: Saturday, January 14th, 2023
  • Style Code: DZ5485-410
Air Jordan 1 High OG True Blue Quarter View
Air Jordan 1 High OG True Blue Quarter View

Nike has finally debuted the Air Jordan 1 Retro High OG “True Blue,” which originally attracted interest from sneakerheads back in September as a result of early leaks.

The Tinker Hatfield-created Air Jordan 3 “True Blue” serves as the model for Jordan Brand’s next retro release, which is taken from their fondly remembered past.

While not quite a carbon copy of the 1988 masterpiece, the general look does include some of its color schemes.

The bulk of the heavy lifting is done by its nominal hue when it is used on the Swooshes, laces, internal liners, ball-and-wings logos, and overlays that sit near to the collar and around the toe boxes.

There are no elephant print accents. However, the nubuck ankle flaps and lower heels are accentuated in “Cement Grey”.

The divine uppers of the AJ 3 are then reflected via nylon tongues, vented toe boxes, collars, and quarter panels. Additional branding in the form of Nike Air accents can be seen on the tongues and insoles.

With the exception of the grey hits on the collar overlays, these shoes are very similar to the original Nike Dunk Kentucky sneakers.

It’s probable that this Air Jordan will be incredibly successful as also on StockX, they are going for about $350, although they’ll probably eventually decrease to around $280.

Air Jordan 1 Low Elevate Year of The Rabbit

  • Retail Price: $140
  • Estimated Resell: $400+
  • Release Date: Saturday, January 21st, 2023
  • Colorway: N/A
  • Style Code:  DV1312-200
Air Jordan 1 Low Elevate Year Of The Rabbit Quarter View
Air Jordan 1 Low Elevate Year Of The Rabbit Quarter View

It comes as no surprise that Jordan Brand works hard to win over the Asian market since the Lunar New Year always calls for a distinctive collection.

The company’s “Year of the Rabbit collection,” which includes the Air Jordan 1 Low OG, Luka 1, Air Jordan 37, and other models, has already been given a sneak preview, even though the festivities haven’t ended yet. The Air Jordan 1 Low Elevate is now officially released.

The sneakers keep the same rough design as the other items in the Chinese New Year capsule.

An especially apparent dusty green tint is draped over the outsoles, the overlays that cover the toe tips, and the region around the neck.

Swooshes and high heel overlays are covered in suede textures; the former is filled with brown, while the latter protrudes in a vivid yellow.

The sneakers have white liners that simulate the rabbit’s furry skin. A bunny insignia and a number notation on the inside of the tongues identify which pair of the aforementioned Air Jordan 1 Low OG out of 5,000 that are being created.

Due to the 5000 stock constraint and the fact that CNY shoes from Jordan Brand or Nike are often quite lucrative, I anticipate that this Air Jordan will cost roughly $400 per pair on the secondary market.

Air Jordan 4 Retro Thunder (2023)

  • Retail Price: $210
  • Estimated Resell: $350
  • Release Date: Saturday, May 13th, 2023
  • Colorway: N/A
  • Style Code: DH6927-017
Air Jordan 4 Thunder 2023 Quarter View
Air Jordan 4 Thunder 2023 Quarter View

Like the Air Jordan 13 “Playoffs,” it’s been over 10 years since we last saw the Air Jordan 4 “Thunder.”

The original 2006 colorway makes considerable use of black nubuck, which coordinates with the color of the lacing system, midsole, support wings, and other parts.

The designated yellow bursts off and is selectively placed throughout the shoe to draw attention to certain regions of the side walls, the layers under the netting, and other nearby things.

If stock is scarce, you may anticipate a resale value of around $350 for each pair.

Air Jordan 1 High OG Celtic (2023)

  • Retail Price: $180
  • Estimated Resell: $300+
  • Release Date: Summer 2023
  • Colorway: Black/Lucky Green-White
  • Style Code: DZ5483-031 (men)
Air Jordan 1 High Og Celtics Mockup Quarter View
Air Jordan 1 High Og Celtics Mockup Quarter View

The 2009 DMP Pack introduced the Air Jordan 1 Retro High Celtics and its Bred sibling.

For sneakerheads, the two were basically very similar.  The “OG” release of the Air Jordan 1 Retro High Celtics, which has “Nike Air” branding on the tongue tags and insoles, will be celebrated by Celtics fans in the summer of 2023.

This Jordan 1 High has Lucky Green overlays and white tumbled leather underlays to pay homage to Michael Jordan’s 63-point explosion against the Boston Celtics in April 1986. The toe cover and shoe collar are finished with luxurious black leather.

As you go down the silhouette, the outsole contrasts the Jordan 1’s recognizable white rubber midsole with a Lucky Green treaded outsole.

It should be noted that because they are as genuine as they come, there won’t be a Jump Man on the back heel this time.

In the summer of 2023, a full family-size run of the Air Jordan 1 Retro High OG Celtics will be sold for $180 in men’s sizes, $140 for GS, $85 (PS), and $70 (PS) (TD).

The Air Jordan 1 High Lucky Green, which was produced in women’s size in 2020 and is now the closest product to them available on the market. They also sold for roughly double what they originally cost.

These sneakers will probably fetch more than $300 at resale in men’s sizes. Even I wouldn’t snooze on the GS sizes!

Air Jordan 5 UNC (2023)

  • Retail Price: $225
  • Average Resell: $350+
  • Release Date: Saturday, March 4th, 2023
  • Colorway: University Blue-Black
  • Style Code: DV1310-401
Air Jordan 5 Unc Quarter View
Air Jordan 5 UNC Quarter View

After the similarly styled “Michigan” and “Oregon” colours from 2019 and 2020, respectively, The Jordan 5 UNC is the third version of the pack. You can expect superb nubuck uppers, distinctive boxing, and heel patches with an athletic flair once again.

In this case, the nubuck uppers are painted University Blue and have tonal mesh, eye stays, laces, and liners around them. Underfoot, translucent outsole pods with a light blue tint and shiny silver tongues lie atop OG Metallic-inspired sole components.

The Air Jordan 6 from 2022 was the initial Tar Heels-inspired colorway to include the contentious heel patch, so this isn’t the first time UNC has been featured in Jordan Brand’s PE line.

Given that UNC hues are timeless, anticipate a very good resale here as well!

Air Jordan 1 High University Blue (2023)

  • Retail Price: $180
  • Estimated Resell: $400
  • Release Date: Saturday, July 8th, 2023
  • Colorway: N/A
  • Style Code: DZ5485-400
Air Jordan 1 High University 2023 Quarter View
Air Jordan 1 High University 2023 Quarter View

The buzz around the Air Jordan 1 High UNC or University Blue colors has grown as more information about the shoe has been publicized and for good cause.

Even though 2023 is only a few days away, NIKE, Inc. sneakers for the next year keep turning up. The most recent pair is a set of “University Blue” accented Air Jordan 1 Retro High OGs.

The upcoming sneakers guarantee a blue that is much more evocative of the Air Jordans that have been prevalent among University of North Carolina (UNC) supporters since 1985, despite an early mock-up of the pair looking somewhat like the “Obsidian/University Blue” style that was released in August 2019.

The rumored Air Jordan 1 is also said to have the designated college color at the toe box and outsole, a design choice that, if implemented, would further distinguish the shoe from past versions.

Panels across the forefoot, across the tongue, and at the collar provide “Black” contrast to the design as a homage to the “Black Toe” option that assisted in introducing Michael Jordan’s first signature sneaker to the world 37 years ago.

Air Jordan shoes in University Blue are sure to be a favorite with both Jordan Brand fans and resellers. The most current 2020 UNC Obsidian is valued at around $430 on StockX, but the 2019 model resells for over $450.

I anticipate that the Jordan 1 High University Blue 2023 will also sell for over $400.

Air Jordan 1 High 85 Panda / Black White

  • Retail Price: $200
  • Estimated Resell: $350
  • Release Date: February 2023
  • Colorway: Black/White
  • Style Code: BQ4422-001
Air Jordan 1 High 85 Panda Quarter View
Air Jordan 1 High 85 Panda Quarter View

The highly recognized and fan-favorite two-toned “Black/White” color scheme makes an official return on the Jordan Brand Air Jordan 1 High ’85 edition in 2023. 

The panda-like color is finally applied to the shape after an early sneak-peak that was shown earlier this spring.

The “Varsity Red,” “Neutral Grey,” and “Georgetown” color variants of the high-top shoe provide three additional modern alternatives to the timeless ’80s style.

In order to improve the silhouette, the traditional black and white hues are now utilized, with white highlights added to the perforated toe boxes, medial panels, and ankle regions.

The previously mentioned black overlays are added to the quality leather composition, and they also contact the profile Swooshes that project from the tails.

The nylon tongues add a bit of a tactile appeal with tonal emblems sewn with Nike branding, and the exterior-facing ankle flaps have contrasting Wings logos.

On top of engraved midsoles and black rubber bottoms, a matching insole type completes the offering.

Jordan 1 High 85 sneakers are highly profitable, and these will likely be worth around $350 or more!

Travis Scott x Air Jordan 1 Low Olive

  • Retail Price: $150
  • Estimated Resell: $1,000+
  • Release Date: Saturday, March 25th, 2023
  • Colorway: N/A
  • Style Code: DZ4137-106
Travis Scott Air Jordan 1 Low Olive Quarter View
Travis Scott Air Jordan 1 Low Olive Quarter View via zsneakerheadz

Recently, several collaboration colors of the Air Jordan 1 Low OG have surfaced, demonstrating Travis Scott and Jordan Brand’s dedication to the design.

Only one week after the publication of the “Black/Phantom” official photos, sources have indicated that a WMNS Exclusive pair is expected to make its debut sometime in the spring of 2023.

This women’s pair, now referred to as “Olive,” is more like its Triple Black sibling than more conventional alternatives. While the back Swoosh is painted a military green, a lot of the overlays are painted a pale white.

Although the flat laces may also be this color, the rest of the structure—which consists of a black nubuck base and a cream midsole—does not exactly harmonize. Along with the traditional emblems, such as the Cactus Jack and Wings logo, other designs are printed all over the sock lining.

The Air Jordan 1 and Travis Scott collaborations are among the most popular and lucrative releases of the year, as usual.

Expect to pay more than $1,000 for these Air Jordans! Considering the $150 price tag, it is a rather significant margin.

Take your reselling game to the next level


Mohammad Yousaf

Mohammad Yousaf

As a business student, Mohammad was thoroughly impressed with where the secondary market was heading for sneakers. He quickly realized that what used to be considered as a side hustle, was now the main income stream for many. He has studied the game ever since.


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