Sneakerheads and movie enthusiasts alike are buzzing with excitement as news spreads about the upcoming 2023 Air Jordan movie. Set to be released later this year, the film promises to be a thrilling and action-packed ride that delves into the fascinating world of basketball and sneaker culture. As details about the movie slowly emerge, fans are eager to learn more about what they can expect from this highly anticipated release.

In this article, we̵7;ll take a closer look at what we know so far about the 2023 Air Jordan movie, including its cast, plot, and production team. Whether you’re a die-hard Michael Jordan fan or simply love a good sports movie, this is one film that you won’t want to miss.

Michael Jordan Movie Poster
Michael Jordan Movie Poster as imagined by AI

‘Air’ (2023) Summary

The 2023 Air Jordan movie is a highly anticipated sports drama film that is set to delve into the fascinating world of basketball and sneaker culture. The plot is expected to follow the life and career of NBA legend Michael Jordan, exploring his rise to international stardom and the cultural impact of his iconic Air Jordan sneakers.

Produced by Warner Bros. Pictures and directed by Steven Caple Jr., the movie is scheduled to be released in November 2023. Given the cultural significance of Michael Jordan and his sneakers, there is a high level of excitement among sneakerheads and fans of basketball culture surrounding the release of this film.

As such, it is likely that the movie will have a significant effect on the sneaker resell market, with potentially increased demand for Air Jordan products and other related merchandise.

Air Jordan Movie Cast

This movie is set to be filled out with a star-studded cast that will certainly bring eyeballs to the movie theatres!

Matt Damon

Sonny Vaccaro, a Nike basketball division executive entrusted with giving the division life, is portrayed by Matt Damon.

Matt Damon is an American actor, writer, and producer who has had a successful career in Hollywood spanning over three decades. He is known for his versatile acting abilities and has appeared in a wide range of critically acclaimed films, including the Bourne film series, Good Will Hunting, The Martian, and many others.

Ben Affleck

Ben Affleck plays Nike co-founder Phil Knight.

Ben Affleck is an American actor, director, producer, and screenwriter who has had a massive career in Hollywood for over thirty years. He has appeared in a wide range of critically acclaimed films, including Good Will Hunting, Armageddon, Gone Girl, and many others.

Affleck has been spotted wearing Jordans in his daily life, and even wearing some sweet Jordans to red-carpet events!

Jason Bateman

Jason Bateman is set to play Rob Strasser, who played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear.

Jason Bateman, an American actor, director, and producer, has had a long and prosperous career in Hollywood. He has starred in a number of highly acclaimed films and TV episodes, including Arrested Development, Ozark, and Horrible Bosses. He is noted for his ability to play both humorous and serious characters.

Image of on-set clapperboard.
Image via Unsplash.

Impact on Sneaker Reselling

The movie’s focus on the rise of Michael Jordan and the cultural significance of his Air Jordan sneakers could help to generate a renewed interest in the iconic footwear line, particularly among younger generations who may not be as familiar with its history.

By showcasing the various marketing strategies that Nike employed in order to build up the Air Jordan brand, the movie could create a sense of nostalgia and excitement around the sneakers, which could translate into increased demand for Air Jordans and other related merchandise.

This could, in turn, lead to a rise in prices on the sneaker resell market, as collectors and enthusiasts seek to acquire highly sought-after Air Jordans and other vintage Nike products.

For the Younger Audience

For younger audiences, a movie about Michael Jordan could introduce them to the legacy and cultural impact of the basketball superstar. Many younger fans may not have had the opportunity to see Jordan play live, and the movie could serve as a way for them to learn about his impact on the game and the sneaker world.

In addition, younger fans may not be as familiar with the Air Jordan line of sneakers, and a movie could pique their interest and curiosity, leading them to explore the brand and potentially purchase a pair of their own.

For the Older Audience

A movie about Michael Jordan has the potential to reignite interest in his iconic line of sneakers, which have been a staple in the sneaker world since the 1980s. For older audiences, the movie could tap into nostalgia for Jordan’s early years as a rookie, as well as his dominance on the basketball court during the ’90s.

These fans may have grown up wearing Air Jordans or watching Jordan play on TV, and the movie could serve as a nostalgic trip down memory lane.

Planned Sneaker Releases

While the movie’s release could potentially coordinate with some Jordans released by Nike, we have yet to see an announcement.

This would almost definitely be a hype pair for rare Jordans for resellers and one that you would absolutely want to get your hands on.

Sneaker resellers who are able to acquire these limited edition releases and resell them at a higher price could potentially see a significant increase in profits.

Definitely keep an eye on our blog for the latest updates!

Image of dollar bills.
Image courtesy of Unsplash.

Sneakers That Benefitted From Being in a Movie

While there haven’t been tons of movies that prominently featured sneakers, we managed to find 2 that have made serious waves on the resell market!

Nike Air Mag

The Nike MAG is a prime example of how a sneaker’s appearance in a popular movie can have a significant impact on its reselling value. In the 1989 film “Back to the Future Part II”, the futuristic self-lacing sneaker was worn by the film’s protagonist, Marty McFly (played by Michael J. Fox), and quickly became an iconic symbol of both the film and popular culture.

However, it wasn’t until 2011 when Nike released a limited edition of the Nike MAG sneakers with power-lacing technology, that the hype around the sneaker reached new heights. The company auctioned off 1,500 pairs of the limited edition sneakers on eBay, with all proceeds from the sales being donated to the Michael J. Fox Foundation for Parkinson’s Research.


The release of the limited edition Nike MAG sneakers created significant hype and buzz around the shoe, with sneaker enthusiasts and collectors vying for a chance to own a piece of movie history.

The sneaker’s connection to the popular film franchise, its limited availability, and the charitable component of the release all contributed to the shoe’s high reselling value.

Resell Value

As a result, original Nike MAGs from the 1980s have since become highly sought after by collectors and can command prices in the tens of thousands of dollars at auction.

This showcases how a sneaker’s appearance in a popular movie can lead to increased demand and ultimately impact its reselling value, especially when paired with limited edition releases and charitable partnerships.

Image of Back to The Future Delorean.
Image courtesy of Unsplash.

Jordan 11 Space Jam

The Air Jordan 11 “Space Jam” is another example of a sneaker that benefitted from being in a movie and subsequently saw an increase in its reselling value. The sneaker was first introduced in 1995 as a part of Michael Jordan’s signature line, but it wasn’t until the sneaker was featured in the 1996 film “Space Jam” that its popularity skyrocketed.

In the movie, Michael Jordan is seen wearing the “Space Jam” Jordan 11s during the film’s climactic basketball game against the ‘Monstars’. This exposure in the film cemented the sneaker’s iconic status, especially for the younger generation who grew up watching the movie.

The Release

As the years passed, the demand for the “Space Jam” Jordan 11s continued to rise, and in 2009, Nike released a special edition of the sneaker to coincide with the movie’s 13th anniversary. The release was a huge success, and many sneakerheads who missed out on the original 1995 release were able to get their hands on a pair.

Resell Hype

Since then, the Air Jordan 11 “Space Jam” has become one of the most sought-after Jordan sneakers of all time, with resell prices reaching several times their original retail value. This showcases how a sneaker’s appearance in a popular movie can lead to increased demand, especially for sneakers that already have a strong cultural significance.

Image of Air Jordan basketball.
Image courtesy of Unsplash.

Frequently Asked Questions

When is the 2023 Nike Air Jordan movie coming out and where can I watch it?

The 2023 Nike Air Jordan movie is scheduled to release on July 7, 2023. It will be available in theaters and potentially on streaming platforms as well.

Who are the confirmed actors for the movie and what roles will they be playing?

The confirmed actors for the movie include Matt Damon, Ben Affleck, and Jason Bateman, among others. Damon and Affleck and Bateman will reportedly be playing Nike executives.

What is the plot of the movie and how accurate is it to Michael Jordan’s real-life story?

The movie is said to be a fictionalized account of Nike’s journey to land Michael Jordan as a rookie, with a focus on the company’s marketing efforts and Jordan’s impact on sneaker culture. The extent to which the movie will be accurate to Jordan’s real-life story remains to be seen.

Will the movie have any impact on the sneaker reselling market and how can sneaker collectors prepare for it?

The movie could potentially have an impact on the sneaker reselling market, as it may fuel interest and demand for Air Jordan basketball shoes. Sneaker collectors can prepare by staying up-to-date on release dates, expected colorways, and potential collaborations associated with the movie.

Will the movie feature any special Air Jordan colorways or collaborations, and will they be available for purchase?

It is unclear whether the movie will feature any special Air Jordan colorways or collaborations, as this information has not been officially announced. However, it is possible that the movie could inspire Nike to release new or updated versions of classic Air Jordan sneakers in conjunction with the film’s release.

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Jimmy McPherson

Jimmy McPherson

Jimmy is the former founder of Midwest Soles, a sneaker and streetwear reselling company. He's a current business student with a continued passion for sneakers and sneaker reselling.


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